In 2020, our team was selected out of thousands of agencies by the United Nations to create a critical COVID-19 relief campaign. Our mission was to develop an approachable and culturally relevant campaign that could resonate with rural populations in sub-Saharan nations. Understanding the unique challenges and communication barriers in these regions, we crafted a message that was both informative and accessible, ensuring it could effectively address local concerns around the pandemic. The campaign was translated into more than 8 languages and dialects, making it truly inclusive and impactful. The result was a highly effective initiative that connected with diverse audiences, providing essential information to those most in need during the global crisis.
