Partnered with the CFL, Casa di Mama drove cross-Canada on a sampling tour, along with Dr. Oetker brands “Ristorante” and “Panebello”, which kicked off the football-themed tailgate party. They traveled to 24 different events, such as CFL games and family-oriented festivals, with custom-built mobile pizza kitchens, serving over 240,000 slices, and a four-foot replica of the Casa di Mama packaging for app demos. The campaign generated over 2.5 million impressions, and a long-lasting relationship with the client.