Hovering with your device over a box of pizza has never been so fun. At LAUNCH!, we reinvented the communication  between consumers and Dr. Oetker. We created the augmented reality app Field of Fury. This was a cool way to elevate brand loyalty as well as to maximize engagement by having consumers enter a draw to the Grey Cup final. The result, about 2.4 million impressions would help support the XM on the ground.